Industry City Street Scapes

In an effort to revitalize the industrial ground floor at Industry City, the team had to devise a creative solution to inform passersby about the presence of ground floor tenants for shopping and to differentiate the otherwise identical buildings. 

They identified specific areas on the building facade that could be utilized to establish distinct "storefronts". Through the skillful application of paint and strategically placed awnings, they successfully incorporated individual identities within the columns of the buildings..

The partners contributed to this project as part of their prior employment at Jamestown. Project implementation included creative direction from Jamestown leadership and support from a broader team of designers and creatives employed at the firm.

Photography Courtesy of Jamestown